Three operators, three floors, three ways the booth paid for itself in the first month — by what landed in the inbox the next morning.
Marcus Webb opened The Lantern Room in 2023 and spent the first year buying Instagram ads. He swapped them for a booth in February.
What changed in 60 days: 4,200 captures, 3,860 emails added to his list, hashtag use up 8× from his pre-booth baseline. He cancelled $1,400/month in Instagram ad spend, replaced it with a weekly email blast to the new list, and saw a 22% bump in midweek covers.
"In 60 days we captured more emails than our last three years of mailing list pop-ups. The Instagram tags are the bonus."Marcus Webb · Owner, The Lantern Room
A 5-restaurant group that wanted one booth per location, each with its own brand inside the same operator dashboard.
What changed in 90 days: 22,000 contacts captured across the group, hashtag mentions across all five brands tripled, and they discovered which two locations actually drove the most repeat customers (and which two needed a layout change to put the booth somewhere customers could find it). The list got synced into Klaviyo and now drives a six-figure quarter of email-attributable revenue.
"The contact list alone was worth it. We learned more about our customers in 90 days than in the previous three years."Sasha Quincey · Director of Brand, Quincey Restaurant Group
A historic venue doing 80+ weddings a year. They added the booth to every package as a "social media memory" perk.
What changed in 6 months: 92% of bookings opted into the upsell, $1,800 average lift per event, and 3,200 wedding guests on the venue's email list — most of whom had never been to Halsted before. That list converted to 14 inquiries for future events in the first quarter alone.
"We charge $250 to add the booth to a package. Every booking ends with 200 new contacts in our CRM. The math is the easiest part of running this venue."Lila Park · GM, Halsted Hall